Blogging: Why it isn’t working for you and how to make it work
Being an active user of social media has given me the opportunity to look around and see what is happening in the digital world. You’re right, that could mean discovering people’s profile through the explore page if I were using Instagram as well as hashtags or trends if I were on Twitter.
As a person who had been blogging since my college days (7 years ago), and someone who has been rebranding time and time again because some things just didn’t feel right. Rebranding so many times has helped me learn why exactly I don’t feel right. That’s because I wasn’t confident in that topic area and if I were to dig deeper as to why I felt that way, it was because I had limited knowledge in that area and I was no longer interested in learning more in that specific topic which then leads to me having nothing to share.
I now have a niche: I am a creative digital marketeer specialising in content creation.
This means that my mission is to help businesses get discovered by their clients through the content that I create or the services I provide. By consulting with businesses I can provide them with analysis and suggest solutions for their digital strategies if they want to take things to the next level within their business.
Content Creation may seem vague, but getting content discovered by your target audience or those seeking your proposition, goes way beyond those two words. Having done this for just over seven years, I have learned the ins and outs, the should haves and shouldn’t haves and the musts of content creation. I also have a degree in Media Production which illustrates my tenure in content creation, from my college to today and counting; at home, at work, and at university.
I guess you can assume that I am critical of the Content Creation world. I guess it is my job after all and it makes me so critical and often evaluate and analyse everything on autopilot as I want all content to be meaningful and provide value. I don’t want the web to be crowded with ridiculous stuff.
Anyway, when I am on social media discovering accounts here and there; personal or professional, I feel like everyone has a link to their blogs (literally). Now, me being me, I often enjoy clicking and browsing around their website.
Living in today’s economy, there is pressure within society that we have to be ‘up to trend’ or know what’s happening. It appears links and websites are one of these trends, is your CV really that good if you cannot provide a link to your own portfolio and blog? This then leads to a digital world being flooded with blogs. Long gone are the random lifestyle blog days unless you offer some sort of advice or solution that cannot be found elsewhere. But as mentioned, the interweb is crowded with the same advice and most likely, the first link is often the choice of click. To be the first search result on Google through organic search means that Google trusts your website and it’s rewarding you with showing up as the first result. This then leads me to the next section on how to take your blog to the next level.
Niche niche niche. You see this word here, there, quite literally everywhere. Why? Because it is important. Why is it important? Because this will help you identify what sort of value/ solution you can offer and you can create content based on that. A blog, for me, should be used as a walk your talk platform. If you say you can do this and can do that. Who are you for anyone to trust you the moment you meet them and want to offer your expertise & knowledge. A blog is a platform that can help you prove that you are capable of doing what you said you could.
In the digital world, if used right, you can have a worldwide reach with the services you offer, especially creatives. So why stay local when you can reach the world? But how exactly can you do that? KEYWORD, She’s your girl. If you have a niche and have selected the keywords for your niche, base your content on the keywords and mention them in your articles. By consistently on creating content based on that keyword is likely to make Google reward you by showing up on the search engine which makes your website/platform a trusted place to seek for information. Not only is Google rewarding you, but it will also benefit you in terms of brand awareness.
No budget for marketing? No problem. Content consistency is your best friend. It can help increase your SEO through organic search. Once you’ve chosen your niche for the area of your expertise and have identified the keyword, you can now create content based on that keyword providing the solution of your expertise.
A content plan will help you map out the type of content you should be creating around selected keywords. This will help your website get discovered through Google’s organic search engine algorithms.
Data, the true identity of your website. Discover where the traffic is coming from, what works, what doesn’t, any broken links, fix what’s broken, set bigger goals for what works!
In this article I won’t not dig too deep into data, however, next time I might share some more articles on why data can help you understand your target audience.
To summarise, I have shared my thoughts on why I feel blogging is getting harder to ‘succeed’, however, I have also given you some pointers to think about if you are thinking of getting yourself into blogging. Succeeding isn’t really about making money from it (for me at least), but being able to share the knowledge I have learnt and being able to help provide solutions and answers to those who are asking a question that I know an answer to.